Picture a maple farm where every bottle tells a generational story—that's what we transformed Burton's Maplewood Farm into. Through our integrated approach (nationwide distribution, community-driven sales, and authentic storytelling), we didn't just sell maple syrup; we cultivated a movement where family legacy and artisanal craftsmanship flowed as freely as the syrup itself, honoring everything from time-honored traditions to the modern consumer's hunger for genuine connection.

Instead of simply distributing products, we became cultivators of community—empowering our Very Important Farm Hands (VIFs) across 25+ states to share the Burton's story with passionate authenticity. From the misty mornings of maple tapping to grand national events, each VIF became a storyteller, weaving the farm's heritage into the fabric of communities nationwide.

The impact? Our VIFs transformed from salespeople into brand evangelists, bringing Burton's presence to iconic American gatherings—from the soaring spectacles of the Albuquerque International Balloon Fiesta to the vibrant energy of Chicago's One of a Kind Show. While the farm's roots remained firmly planted in tradition, our rebranding efforts helped it branch out to new heights, including a magical partnership with a certain mouse that shared their story with millions. We proved that when you preserve authenticity while scaling growth, you don't just build a brand—you nurture a legacy that resonates across generations.