At GEORGE, we believe in the power of social impact marketing. We develop marketing strategies that inspire clients to positively impact our neighbors. we aim to foster long-lasting connections that move beyond business.

GEORGE acknowledges with respect that we operate on the ancestral lands of the Eno and Occaneechi peoples, who were among the original stewards of this region now known as Durham, North Carolina. This area, which includes the ancient Native American village of Adshusheer and the Great Indian Trading Path, was home to these Siouan-speaking peoples who established vital communities and sustainable ways of living in harmony with these lands.

This acknowledgment is more than words—it is our commitment to understanding the history of the land we occupy and honoring the Indigenous peoples who came before us. As we work to create positive change in our community through GEORGE, we carry forward with awareness of this legacy and our responsibility to foster a more equitable and inclusive future.

Land BACK

An acknowledgement

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GEORGE ||| PILLARS

Generating Equity

Your voice matters. Your story matters. This pillar represents our commitment to amplifying mission-driven organizations through strategic marketing that builds both financial strength and social impact. We're not just creating campaigns – we're creating pathways for authentic community voices to be heard, valued, and empowered. Through intentional brand development and storytelling, we help you transform your vision into tangible change.

Organizing Resources

Every mission needs a solid foundation. This pillar focuses on bringing order to chaos and turning big dreams into actionable plans. We help you streamline your marketing efforts, build efficient systems, and connect with the right partners. Think of us as your strategic partner in making the most of every resource – from your time and budget to your community connections. We believe that when resources are organized thoughtfully, impact multiplies naturally.

Growing Ecosystems

Change doesn't happen in isolation. This pillar is about nurturing the connections that make communities thrive. We help you build sustainable growth strategies that ripple outward, creating positive change beyond your immediate reach. Through innovative solutions and meaningful metrics, we ensure your growth contributes to a larger ecosystem of community good.

MISSION STATEMENT

We empower mission-driven organizations through strategic marketing that moves YOU forward and transforms local visions into lasting change.

Meet the founder

  • Mission-driven transformation isn't just a strategy—it's a legacy. As Founder and Head of Creative Strategy at GEORGE, Bradley GEORGE Setter carries forward more than his grandfather's name; he carries a vision of community empowerment that's reshaping how mission-driven organizations tell their stories.

    Through GEORGE, Bradley guides mission-driven organizations in discovering and amplifying their authentic voice. His approach interweaves strategic wisdom with genuine storytelling, creating clear pathways for communities to achieve meaningful change and lasting impact.

    Based in Durham, North Carolina's vibrant social impact-driven ecosystem, Bradley specializes in developing actionable frameworks that empower organizations to share their stories and advance their missions. From managing nationwide brand expansions to crafting strategic campaigns for local social good organizations, his work centers on one core principle: creating sustainable, scalable solutions that spark genuine community transformation.

    As a dedicated member of the 2SLGBTQ+ and service-connected disabled veteran communities, Bradley offers a unique perspective on mission-driven marketing, ensuring that every strategy reflects authentic representation and inclusive excellence.