Celebrating Community and Connection Through the Lens of 'Life is Service'
In the bustling world of hospitality, where service often goes unnoticed, Durham-based photographer and storyteller Jordan Abdur-Ra’oof invites us to pause and reflect on the human stories that make our communities thrive. His latest project, the 'Life is Service' photo series, is a heartfelt homecoming to the roots of his photography journey—a journey that began with a simple desire to share stories.
Reconnecting with Purpose
Jordan's passion for photography was ignited in 2016 during his time at Cornell University’s School of Hotel Administration. Initially, he picked up a camera to uplift underrepresented communities through a blog. However, as he moved to New York City, the art of photography captivated him, and he found himself striving to capture the 'perfect' image. The 'Life is Service' series marks a return to his original purpose: using photography as a tool to highlight the humanity behind the businesses and individuals that define our communities.
Stories Behind the Lens
Every photograph in this series tells a story. While Jordan finds it challenging to pinpoint one most memorable encounter, he treasures the rewarding conversations he's had with each individual he's photographed. These interactions have filled him with inspiration and life, reinforcing the power of storytelling through photography.
Photography as a Tool for Awareness
Photography holds the unique ability to humanize industries and individuals often overlooked. In the hospitality sector, where connection is key, Jordan's work shifts the focus from mere service to the relationships and dedication that make it all possible. By capturing the human side of these businesses, he fosters a deeper sense of appreciation and connection within the community.
Art as a Catalyst for Transformation
Art, especially photography, mirrors society, reflecting its complexities and beauty. Through his lens, Jordan captures moments that might otherwise go unnoticed, offering viewers a chance to see their own stories reflected in others. His work encourages us to take a break from viral trends and reviews, and instead, connect with the places of gathering in a real, tangible, and inspiring way.
A Message of Recognition and Celebration
Through the 'Life is Service' exhibition, Jordan aims to convey the importance of recognizing the businesses and individuals who shape our daily lives. His goal is to shine a light on their hard work, passion, and dedication, celebrating their stories and fostering a greater sense of connection and appreciation within our communities.
Welcome to 'Life is Service'—a celebration of community, connection, and the spirit of hospitality. Join us in appreciating, understanding, and supporting local businesses, and connect back to the places that make a city feel like home.
Visit: Life is Service
Exhibition Highlight
The Durham Art Guild is thrilled to feature the 'Life is Service' photo series by Durham-based photographer and storyteller Jordan Abdur-Ra’oof. This captivating collection will be displayed at the Truist Gallery from February 21st to April 6th, 2025. The opening event is scheduled for Friday, February 21st, from 6:00 PM to 8:00 PM, offering a unique opportunity to meet the artist and explore the powerful narratives captured through his lens.
Exhibition Details
Location: Truist Gallery, 120 Morris Street, Durham, NC (inside the Durham Arts Council, first floor)
Opening Event: February 21st, 2025, 6:00 PM - 8:00 PM
Exhibition Duration: February 21st - April 6th, 2025
Exhibition Website: https://www.durhamartguild.org/lifeis
About the 'Life is Service' Series
Jordan Abdur-Ra’oof's 'Life is Service' series is a heartfelt exploration of the human stories behind local hospitality businesses. Through interviews and portraiture, Jordan blends his hospitality experience with his passion for storytelling and photography, highlighting the connections that make communities thrive.
Artist Statement
"I initially bought a camera to help share stories. At some point along the way, I became obsessed with making ‘good’ photos and focused less on the narratives behind those images. Although I was never lost, this ‘Life is Service’ photo series is a homecoming of sorts. I am back—doing what I love, using photography as a tool to share beautiful stories about the people who make our communities, communities."
Our Statement
At GEORGE, we are honored to support the extraordinary work of Jordan Abdur-Ra’oof, a true visionary in the world of photography and storytelling. Jordan’s dedication to capturing the essence of community through his lens is a testament to his positive energy and unwavering spirit. His 'Life is Service' photo series showcases his incredible talent and his deep commitment to celebrating the humanity and connections that bind us all.
Jordan’s work resonates with our core values of integrity, transparency, and community-driven progress. His ability to humanize the hospitality sector and illuminate the individuals who contribute to our vibrant communities is truly inspiring. We believe that art has the power to transform, and Jordan’s photography exemplifies this by fostering a deeper understanding and appreciation for the stories that often go untold.
We are proud to stand alongside Jordan as he shares these beautiful narratives, and we invite you to join us in celebrating the spirit of hospitality and community connection that his work so eloquently captures. Together, we can continue to uplift and support the voices that make our communities thrive.
